Recurring gifts, renewals & MRR
How monthly giving, renewals, and recurring revenue are tracked.
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Walkthrough video coming soon
A short screen-by-screen video for this guide is on the way.
Monthly gifts are real Stripe subscriptions. The first gift is a new monthly donor; each later charge is a renewal. Fundrly distinguishes the two so your "new gifts" numbers aren't inflated by renewals, and computes your true monthly recurring revenue (MRR).
Tip · Renewals are intentionally not re-sent to your analytics or email platforms — only the first gift is — so a long-time monthly donor doesn't get counted (or re-welcomed) every month.
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