Ad & campaign sources (UTM tracking)
See which ads drive gifts and which ones get abandoned.
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Walkthrough video coming soon
A short screen-by-screen video for this guide is on the way.
Tag the links in your ads and posts with UTM parameters, and Fundrly attributes every visit and gift to them — visible right here, no Google Analytics required.
How to tag a link
Add parameters to your donate link, for example: yoursite.org/donate?utm_source=facebook&utm_campaign=spring&utm_content=ad-1. Point a second ad at the same link with utm_content=ad-2.
What the report shows
- Visits, gifts, abandoned, conversion rate, and amount raised — grouped by source, campaign, and ad.
- A friendly name you can assign to any row (e.g. "Facebook Ad About Food") that's then used everywhere, including donor profiles.
Tip · Attribution is captured from the landing-page URL when the form loads. If your site strips query parameters on redirect, the tags won't survive — that's true of any attribution tool.
Was this helpful? Email hello@fundrly.org if you're still stuck.