Routing donors by campaign & ad source

Add donors to extra lists based on the campaign or ad they gave through.

Walkthrough video coming soon

A short screen-by-screen video for this guide is on the way.

Beyond the one-time/monthly lists, you can route donors to additional lists based on which campaign or ad source they gave through. A donor is added to every matching list — for example the one-time list, the "Truck Fund" list, and the "Facebook Ad" list, all at once.

  1. 1Open a connected integration and scroll to "By campaign" and "By ad source."
  2. 2Pick a list/group for each one you want to route.
  3. 3Save.

Backfilling past donors

When you map a new list, Fundrly offers to add the people who already gave through that campaign or source — so you can get everyone into the right place, not just future donors. It tells you how many would be added.

Tip · Heads up: adding past donors to a list can trigger any welcome emails or automations you have set up in that platform. Pause those there first if you don't want them to fire — or choose "Only new donors." Renewals are never re-synced.
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