How a donor was first acquired
Every donor is tagged with the ad/source that first brought them in.
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Walkthrough video coming soon
A short screen-by-screen video for this guide is on the way.
The first time someone visits, Fundrly snapshots how they arrived (their first source's UTM tags) and never overwrites it — so it's true first-touch attribution. The donor profile shows "First acquired by …," using the friendly name if you've set one.
Tip · This is captured going forward, so donors who arrived before you started tagging links won't show an acquisition source.
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