Google Analytics 4
Send purchase events with campaign and ad attribution to GA4.
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Walkthrough video coming soon
A short screen-by-screen video for this guide is on the way.
Connect Google Analytics and Fundrly sends a purchase event for each gift, tied to the visitor's GA session so it's attributed to the traffic source that drove it. Campaign and UTM details ride along as event parameters.
Tip · Renewals are not sent to GA4 (they have no web session and would inflate your revenue). Real GA attribution relies on GA being installed on your site.
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